Texterbriefing – Allgemeine Infos zur Texterstellung

.wordcloud{border:1px solid #cacaca;height:223px;margin-bottom:20px;padding:0;page-break-after:always;page-break-inside:avoid;width:100%;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.woocommerce form .form-row .required{visibility:visible;}div#ez-toc-container p.ez-toc-title{font-size:120%;}div#ez-toc-container p.ez-toc-title{font-weight:500;}div#ez-toc-container ul li{font-size:95%;}body,blockquote cite,blockquote small,.main-navigation a,.menu-toggle,.dropdown-toggle,.social-navigation a,.post-navigation a,.pagination a:hover,.pagination a:focus,.widget-title a,.site-branding .site-title a,.entry-title a,.page-links > .page-links-title,.comment-author,.comment-reply-title small a:hover,.comment-reply-title small a:focus{color:#253746;}blockquote,.menu-toggle.toggled-on,.menu-toggle.toggled-on:hover,.menu-toggle.toggled-on:focus,.post-navigation,.post-navigation div + div,.pagination,.widget,.page-header,.page-links a,.comments-title,.comment-reply-title{border-color:#253746;}button,button[disabled]:hover,button[disabled]:focus,input[type="button"],input[type="button"][disabled]:hover,input[type="button"][disabled]:focus,input[type="reset"],input[type="reset"][disabled]:hover,input[type="reset"][disabled]:focus,input[type="submit"],input[type="submit"][disabled]:hover,input[type="submit"][disabled]:focus,.menu-toggle.toggled-on,.menu-toggle.toggled-on:hover,.menu-toggle.toggled-on:focus,.pagination:before,.pagination:after,.pagination .prev,.pagination .next,.page-links a{background-color:#253746;}fieldset,pre,abbr,acronym,table,th,td,input[type="date"],input[type="time"],input[type="datetime-local"],input[type="week"],input[type="month"],input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,.main-navigation li,.main-navigation .primary-menu,.menu-toggle,.dropdown-toggle:after,.social-navigation a,.image-navigation,.comment-navigation,.tagcloud a,.entry-content,.entry-summary,.page-links a,.page-links > span,.comment-list article,.comment-list .pingback,.comment-list .trackback,.comment-reply-link,.no-comments,.widecolumn .mu_register .mu_alert{border-color:#253746;border-color:rgba(37,55,70,.2);}hr,code{background-color:#253746;background-color:rgba(37,55,70,.2);}@media screen and (min-width: 56.875em){.main-navigation ul ul,.main-navigation ul ul li{border-color:rgba(37,55,70,.2);}.main-navigation ul ul:before{border-top-color:rgba(37,55,70,.2);border-bottom-color:rgba(37,55,70,.2);}}#BorlabsCookieBox *{font-family:inherit;}#BorlabsCookieBox ._brlbs-bar,#BorlabsCookieBox ._brlbs-box{background:#fff;border-radius:4px;color:#555;font-size:14px;}#BorlabsCookieBox a{color:#dc4405;}#BorlabsCookieBox a:hover{color:#dc4405;}#BorlabsCookieBox ._brlbs-btn{background:#eee;border-radius:4px;color:#bbb;}#BorlabsCookieBox ._brlbs-btn:hover{background:#fff;border-radius:4px;color:#bbb;}#BorlabsCookieBox ._brlbs-refuse-btn a{background:#f7f7f7;border-radius:4px;color:#555;}#BorlabsCookieBox ._brlbs-refuse-btn a:hover{background:#e6e6e6;border-radius:4px;color:#555;}#BorlabsCookieBox ._brlbs-btn-accept-all{background:#28a745;border-radius:4px;color:#fff;}#BorlabsCookieBox ._brlbs-btn-accept-all:hover{background:#30c553;border-radius:4px;color:#fff;}#BorlabsCookieBox ._brlbs-btn-accept-all{background:#28a745;border-radius:4px;color:#fff;}#BorlabsCookieBox ._brlbs-btn-accept-all:hover{background:#30c553;border-radius:4px;color:#fff;}#BorlabsCookieBox ._brlbs-legal{color:#aaa;}#BorlabsCookieBox ._brlbs-legal a{color:inherit;}#BorlabsCookieBox ._brlbs-legal a:hover{color:#aaa;}#BorlabsCookieBox ._brlbs-branding{color:#000;}#BorlabsCookieBox ._brlbs-branding a{color:inherit;}#BorlabsCookieBox ._brlbs-branding a:hover{color:inherit;}#BorlabsCookieBox ._brlbs-manage a{color:#dc4405;}#BorlabsCookieBox ._brlbs-manage a:hover{color:#dc4405;}#BorlabsCookieBox ._brlbs-refuse{color:#888;}#BorlabsCookieBox ._brlbs-refuse a:hover{color:#888;}#BorlabsCookieBox ul li::before{color:#28a745;}#BorlabsCookieBox .cookie-box ._brlbs-btn{width:100%;}.BorlabsCookie ._brlbs-btn-switch ._brlbs-slider{background-color:#bdc1c8;}.BorlabsCookie ._brlbs-btn-switch input:checked + ._brlbs-slider{background-color:#dc4405;}.BorlabsCookie ._brlbs-btn-switch ._brlbs-slider::before{background-color:#fff;}.BorlabsCookie ._brlbs-btn-switch input:checked + ._brlbs-slider:before{background-color:#fff;}.BorlabsCookie ._brlbs-checkbox ._brlbs-checkbox-indicator{background-color:#fff;border-color:#a72828;border-radius:4px;}.BorlabsCookie ._brlbs-checkbox input:checked ~ ._brlbs-checkbox-indicator{background-color:#28a745;border-color:#28a745;}.BorlabsCookie ._brlbs-checkbox input:checked ~ ._brlbs-checkbox-indicator::after{border-color:#fff;}.BorlabsCookie ._brlbs-checkbox input:disabled ~ ._brlbs-checkbox-indicator{background-color:#e6e6e6;border-color:#e6e6e6;}.BorlabsCookie ._brlbs-checkbox input:disabled ~ ._brlbs-checkbox-indicator::after{border-color:#999;}#BorlabsCookieBox .bcac-item{background-color:#f7f7f7;border-radius:0px;color:#555;}#BorlabsCookieBox .cookie-preference table{background-color:#fff;border-radius:0px;color:#555;}#BorlabsCookieBox .cookie-preference table{background-color:#fff;border-radius:0px;color:#555;}#BorlabsCookieBox .cookie-preference table tr td,#BorlabsCookieBox .cookie-preference table tr th{background-color:#fff;border-color:#eee;}.BorlabsCookie ._brlbs-btn-switch ._brlbs-slider{border-radius:34px;}.BorlabsCookie ._brlbs-btn-switch ._brlbs-slider::before{border-radius:50%;}.BorlabsCookie ._brlbs-content-blocker{font-family:inherit;font-size:14px;}.BorlabsCookie ._brlbs-content-blocker ._brlbs-caption{background:hsla(0,0%,0%,.8);color:#fff;}.BorlabsCookie ._brlbs-content-blocker ._brlbs-caption a{color:#28a745;}.BorlabsCookie ._brlbs-content-blocker ._brlbs-caption a:hover{color:#30c553;}.BorlabsCookie ._brlbs-content-blocker a._brlbs-btn{background:#28a745;border-radius:4px;color:#fff;}.BorlabsCookie ._brlbs-content-blocker a._brlbs-btn:hover{background:#30c553;color:#fff;}a._brlbs-btn-cookie-preference{background:#28a745 !important;border-radius:4px !important;color:#fff !important;}a._brlbs-btn-cookie-preference:hover{background:#30c553 !important;color:#fff !important;}.BorlabsCookie ._brlbs-facebook{border:1px solid #e1e8ed;border-radius:6px;max-width:516px;padding:3px 0;}.BorlabsCookie ._brlbs-facebook a._brlbs-btn{background:#4267b2;border-radius:2px;}.BorlabsCookie ._brlbs-facebook a._brlbs-btn:hover{background:#3b5998;}.BorlabsCookie ._brlbs-google-maps a._brlbs-btn{background:#4285f4;border-radius:3px;}.BorlabsCookie ._brlbs-google-maps a._brlbs-btn:hover{background:#fff;color:#4285f4;}.BorlabsCookie ._brlbs-instagram{border:1px solid #e1e8ed;border-radius:6px;max-width:516px;padding:3px 0;}.BorlabsCookie ._brlbs-instagram a._brlbs-btn{background:#3897f0;border-radius:4px;}.BorlabsCookie ._brlbs-instagram a._brlbs-btn:hover{background:#117ee4;}.BorlabsCookie ._brlbs-twitter{border:1px solid #e1e8ed;border-radius:3px;max-width:516px;}.BorlabsCookie ._brlbs-twitter a._brlbs-btn{background:#1da1f2;border-radius:0;}.BorlabsCookie ._brlbs-twitter a._brlbs-btn:hover{background:#fff;color:#1da1f2;}.BorlabsCookie ._brlbs-video-vimeo a._brlbs-btn{background:#00adef;border-radius:20px;}.BorlabsCookie ._brlbs-video-vimeo a._brlbs-btn:hover{background:#fff;color:#00adef;}.BorlabsCookie ._brlbs-video-vimeo a._brlbs-btn._brlbs-icon-play-white:hover::before{background:url("data:image/svg+xml,%3Csvg version=\'1.1\' xmlns=\'http://www.w3.org/2000/svg\' xmlns:xlink=\'http://www.w3.org/1999/xlink\' x=\'0\' y=\'0\' width=\'78\' height=\'78\' viewBox=\'0, 0, 78, 78\'%3E%3Cg id=\'Layer_1\'%3E%3Cg%3E%3Cpath d=\'M7.5,71.5 L7.5,7.5 L55.5,37.828 L7.5,71.5\' fill=\'%2300adef\'/%3E%3Cpath d=\'M7.5,71.5 L7.5,7.5 L55.5,37.828 L7.5,71.5\' fill-opacity=\'0\' stroke=\'%2300adef\' stroke-width=\'12\' stroke-linecap=\'round\' stroke-linejoin=\'round\'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E") no-repeat center;background-size:contain;content:" ";}@media only screen and (min-width: 1024px){.form-messe-btn{width:88% !important;}}@media only screen and (min-width: 768px) and (max-width: 1024px){.form-messe-btn{width:84% !important;}}#cookie-notice.button.bootstrap{background-color:#dc4405;border-color:#dc4405;}.woocommerce #respond input#submit.alt,.woocommerce a.button.alt,.woocommerce button.button.alt,.woocommerce input.button.alt{background-color:#dc4405;}.ui-helper-reset{height:inherit !important;}.texterbriefing .nf-form-cont,.texterbriefing .nf-form-cont h3{color:#000 !important;}@media only screen and (min-width: 600px){.abstand{margin-right:40px;margin-left:40px;}}@media only screen and (min-width: 600px){.mega_content{padding-top:40px !important;padding-right:40px !important;padding-bottom:0px !important;padding-left:40px !important;}#mega_info_bar_2{margin-right:30px !important;margin-left:30px !important;}}@media only screen and (max-width: 600px){.mega_content{padding-top:10px !important;padding-right:10px !important;padding-bottom:0px !important;padding-left:10px !important;}}.rahmen{border-width:0px 0px 3px 3px;border-color:#253746;border-bottom-style:solid;border-left-style:solid;margin-bottom:20px !important;}.wpb-js-composer .vc_tta.vc_general .vc_tta-panel{background-color:#fff;}.wpb-js-composer .vc_tta.vc_tta-accordion .vc_tta-controls-icon-position-left.vc_tta-panel-title > a{background-color:#fff !important;}.wpb-js-composer .vc_tta-color-grey.vc_tta-style-flat .vc_tta-panel .vc_tta-panel-title > a{color:#000 !important;font-size:17px !important;}.wpb_wrapper > p,.wpb_wrapper ol,.wpb_wrapper ul{font-size:15px !important;}.weiterefragen{color:#2a3a49;font-size:20px;left:10px;line-height:30px;margin:0;padding:6px 0;position:relative;right:0;}.wpb-js-composer .vc_tta-tabs.vc_tta-has-pagination:not(.vc_tta-tabs-position-bottom){background-color:#d9e1e2 !important;}.mempopup{padding:20px !important;}.mempopup p{font-size:15px !important;font-weight:normal !important;margin-bottom:0px !important;line-height:27px !important;padding-bottom:15px !important;}.mempopup ul{padding-bottom:20px !important;}.mempopup li{font-size:15px !important;font-weight:normal !important;margin-bottom:8px !important;}.popuptext{padding-left:0px !important;padding-right:20px !important;}.mempopbtn a{font-size:15px !important;background:#dc4405 !important;display:inline-block;padding:15px 20px;color:#fff !important;}.mempopbtn a:hover{background:#253746 !important;}.popupmarginbottom{margin-bottom:20px !important;}.mempopupheading{padding:20px !important;}.mempopupheading p{font-size:15px !important;font-weight:normal !important;margin-bottom:8px !important;line-height:27px !important;}.popuppadding{padding-top:20px !important;}#bckgrnd-clr{background-color:#d9e1e2 !important;padding:0px !important;margin:0px !important;border-radius:10px !important;}.popbox-abstand{padding:0px !important;margin-bottom:0px !important;}#angebote .vc_column_container{padding-left:2px;padding-right:2px;}#angebote .angebotebreit{padding-left:10px;padding-right:10px;}.callout-img{position:absolute;top:0px;left:50%;transform:translate(-50%,-50%);display:inline-block;padding:15px 90px;}header::after{content:none !important;}header.header{position:fixed;top:0;left:0;width:100%;z-index:10;}body{padding-top:60px;}body.admin-bar header.header{top:32px;}.grid-button .vc_btn3.vc_btn3-color-juicy-pink,.vc_btn3.vc_btn3-color-juicy-pink.vc_btn3-style-flat{background-color:#dc4405 !important;}.grid-button .vc_btn3.vc_btn3-shape-rounded{border-radius:0px;}ul.slimmenu li > ul > li ul{left:100%;width:180%;}ul.slimmenu li > ul{background:#fff;padding:0px 0;}.mega_team_case .member-name{z-index:5 !important;}.post_btn{z-index:5 !important;}#optoutbutton{background-color:#dc4405;padding:10px 20px;margin-right:50% !important;text-align:center !important;}#optoutbutton:hover{background-color:#253746;}#optoutbutton a{color:white !important;}@media only screen and (max-width: 600px){#header-logo-section .wpb_row .wpb_column{width:100% !important;}}@media only screen and (max-width: 600px){#header-logo-section img{height:30px !important;}}.html5-video-player{font-family:inherit !important;}@media screen and (max-width: 600px){.ssldesktop{visibility:hidden;display:none;}}@media screen and (min-width: 600px){.sslmobile{visibility:hidden;display:none;}}.berater{background-color:#263747 !important;}@media only screen and (max-width: 990px){ul.slimmenu li.has-submenu > a::after{display:none;}}.footer_logo img{max-width:60%;}.sticky{position:sticky;position:-webkit-sticky;top:100px;overflow-x:hidden;overflow-y:hidden;z-index:1;}.white-bg{background-color:#fff !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;border-left-color:#f0f0f0 !important;border-left-style:solid !important;border-right-color:#f0f0f0 !important;border-right-style:solid !important;border-top-color:#f0f0f0 !important;border-top-style:solid !important;border-bottom-color:#f0f0f0 !important;border-bottom-style:solid !important;border-radius:1px !important;}.hintergrund-akk{background-color:white !important;}.rahmen-neu{border-width:1px 1px 1px 1px;border-color:#253746;border-style:solid;margin-bottom:10px !important;}.header-space-h1{top:135px !important;}.header-space-btn{top:108px !important;}.badge-trust{transform:translate(0%,-41%) !important;}#nf-form-44-cont,#nf-form-43-cont,#nf-form-47-cont,#nf-form-53-cont,#nf-form-54-cont,#nf-form-55-cont,#nf-form-56-cont,#nf-form-57-cont,#nf-form-58-cont,#nf-form-59-cont,#nf-form-60-cont{background-color:transparent !important;}#nf-field-630,#nf-field-631,#nf-field-636,#nf-field-633,#nf-field-634,#nf-field-621,#nf-field-622,#nf-field-624,#nf-field-627,#nf-field-625{height:50px;padding-left:10px;}#nf-field-664,#nf-field-665,#nf-field-671,#nf-field-666,#nf-field-669,#nf-field-667{height:50px;padding-left:10px;}#nf-field-773,#nf-field-774,#nf-field-801,#nf-field-778,#nf-field-775,#nf-field-776{height:50px;padding-left:10px;}#nf-field-780,#nf-field-781,#nf-field-802,#nf-field-785,#nf-field-782,#nf-field-783{height:50px;padding-left:10px;}#nf-field-787,#nf-field-788,#nf-field-804,#nf-field-792,#nf-field-789,#nf-field-790{height:50px;padding-left:10px;}#nf-field-794,#nf-field-795,#nf-field-803,#nf-field-799,#nf-field-796,#nf-field-797{height:50px;padding-left:10px;}#nf-field-813,#nf-field-814,#nf-field-820,#nf-field-815,#nf-field-818,#nf-field-816{height:50px;padding-left:10px;}#nf-field-805,#nf-field-806,#nf-field-812,#nf-field-807,#nf-field-810,#nf-field-808{height:50px;padding-left:10px;}#nf-field-634,#nf-field-625{padding-top:12px;}#nf-field-836,#nf-field-830,#nf-field-829,#nf-field-831,#nf-field-834,#nf-field-832{height:50px;padding-left:10px;}#nf-field-821,#nf-field-822,#nf-field-828,#nf-field-823,#nf-field-826,#nf-field-824{height:50px;padding-left:10px;}.datepicker{height:50px;}.page-id-32385 .header,.page-id-32535 .header{display:none;}.page-id-32385,.page-id-32535{padding-top:0px !important;}@media screen and (max-width: 600px){.team-footer{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:-8px !important;}}@media screen and (min-width: 600px){.team-footer{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:-10px !important;}}.header-padd{padding-bottom:170px;}@media screen and (min-width: 600px){.header-padd{padding-bottom:250px !important;}}.page-id-33842 .vc_tta-panel-body,.page-id-34216 .vc_tta-panel-body{padding-bottom:0px !important;padding-top:0px !important;border:none !important;}.schatten{box-shadow:0 4px 8px 0 rgba(0,0,0,.2),0 6px 20px 0 rgba(0,0,0,.19);}.page-id-33842 .content,.page-id-34216 .content{background-image:none;min-height:500px;font-family:"Helvetica Neue",Helvetica,Arial,sans-serif !important;}.page-id-33842 .content.nitro-lazy,.page-id-34216 .content.nitro-lazy{background-image:none !important;}.long .price_table_1 .type{height:112px !important;}.price_table_1 .type{height:72px !important;}.price_table_1 .type p{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif !important;padding-top:25px !important;}.price_table_1 .price a{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif !important;border-bottom:none;}.price_table_1 li ::marker{padding:55px 10px !important;}.price_table_1 ul{padding:15px 0 0 40px !important;}.price_table_1 .price{border-top:0px !important;padding:-1px 0px 0px 0px !important;}.price .price-btn{border-radius:0px !important;border-bottom:0px !important;height:60px;line-height:2.1em;font-size:20px !important;}.price .price-btn:hover{background-color:#dc4405 !important;}.pricetop{border-top:3px solid #dc4405;padding-top:30px;padding-bottom:20px;}.pricetop h3{color:black !important;text-transform:none !important;}.pricetop p{margin-bottom:0px !important;}.price_table_1 li{border-bottom:0px !important;padding:9px 45px !important;text-align:left !important;background:url("https://cdn-cfgjl.nitrocdn.com/ckeHoBejdZShlbcSelzKRNKJtEFsiTnp/assets/static/optimized/wp-content/uploads/2019/11/9b6d773d10ee099252c9b419f3fe779c.Haken.png") no-repeat left center;padding-left:0px;}.price_table_1 li.nitro-lazy{background-image:none !important;}.box1{min-height:300px;}.box2{min-height:350px;}@media screen and (max-width: 700px){.advbuttonmob a{padding-left:64px !important;padding-right:64px !important;}}@media screen and (min-width: 700px){.textpadding{padding-left:80px !important;padding-right:80px !important;}}.vc_pagination-item a{background-color:#dc4405 !important;}.nf-form-cont{background-color:#f9f9f9;color:#020202;}.nf-form-title h3{color:#000;}.nf-form-content .nf-field-container #nf-field-126-wrap{border-color:#fff;}.nf-form-content .nf-field-container #nf-field-126-wrap .nf-field-label label{background-color:#002855;border-color:#fff;color:#fff;font-size:14pt;}.nf-form-content .nf-field-container #nf-field-126-wrap .nf-field-element .ninja-forms-field{background-color:#fff;border-color:#fff;color:#fff;width:full;font-size:14pt;}.nf-form-content .nf-field-container #nf-field-123-wrap .nf-field-element .ninja-forms-field{background-color:#dc4405;color:#fff;font-size:14pt;padding:10px;}.nf-form-content .nf-field-container #nf-field-123-wrap .nf-field-element .ninja-forms-field:hover{background-color:#d9e1e2;border-color:#d9e1e2;color:#253746;font-size:14pt;padding:10px;}.nf-form-cont{background-color:#f9f9f9;color:#020202;}.nf-form-title h3{color:#000;}.nf-form-content .nf-field-container #nf-field-126-wrap{border-color:#fff;}.nf-form-content .nf-field-container #nf-field-126-wrap .nf-field-label label{background-color:#002855;border-color:#fff;color:#fff;font-size:14pt;}.nf-form-content .nf-field-container #nf-field-126-wrap .nf-field-element .ninja-forms-field{background-color:#fff;border-color:#fff;color:#fff;width:full;font-size:14pt;}.nf-form-content .nf-field-container #nf-field-123-wrap .nf-field-element .ninja-forms-field{background-color:#dc4405;color:#fff;font-size:14pt;padding:10px;}.nf-form-content .nf-field-container #nf-field-123-wrap .nf-field-element .ninja-forms-field:hover{background-color:#d9e1e2;border-color:#d9e1e2;color:#253746;font-size:14pt;padding:10px;}.ssp-wave wave wave{background:#00d4f7 !important;}